By Cate Hull
As a Sydney-based freight and logistics firm expanding to Southeast Asia, language and international business are forefront in our daily routines.
Difficulties in communication can hinder trade and several studies have shown that eliminating language barriers is positively correlated with greater trade.
That’s why we are following closely developments in Artificial Intelligence (AI) that could break down language barriers and increase the ease of international trade.
Nikita Kwatra, writing for Livemint.com, recently reported about research from the U.S. National Bureau of Economic Research (NBER) by Erik Brynjolfsson of MIT Sloan School of Management and Meng liu and Xiang Hui, both of Washington University, that showcases how new AI-powered translation systems help eliminate natural barriers and increase international trade.
“For all the coverage on tariffs and government restrictions, an important barrier to trade is often ignored: language. Difficulties in communication can hinder trade and several studies have shown that eliminating language barriers is positively correlated with greater trade,” the authors wrote.
The authors use data from e-commerce and online auction giant eBay to show how an AI translation system significantly increased international trade on its platform.
In 2014, eBay, which facilitates trade in over 200 countries, introduced eBay Machine Translation, an in-house machine learning system that translates between languages when users search or view listings on its website. This new system was seven percent more accurate than the previous translation service the company was using and led to a 17.5 percent increase in exports.
According to the authors, the effect on trade from AI translation is roughly equivalent to the effect on trade generated by a 37 percent reduction in distances between countries. The effect on exports is likely to be even larger for differentiated products, cheaper products and listings with more words in their title, they wrote.
The authors argue that AI-generated impact usually takes time to show up. There is usually a significant delay between the adoption of AI, which involves costly investment, and the resulting change in output. However, digital platforms such as eBay are able to more easily integrate AI into their existing operations and, as more technology companies adopt AI, this should allow more economic impact assessments.
According to the authors, language translation is merely one application of AI for global trade. New machine learning systems, such as speech recognition, computer vision, and recommender systems can also help boost trade.
FreightExchange’s FreightDesk platform automates the movement of goods. With FreightDesk, you can connect orders, inventory, warehouses and carriers to move freight seamlessly. With so many moving parts, connectivity is the key.
With AI programs now breaking down language barriers, we foresee a more efficient, streamlined process of working in the international marketplace.
Cate Hull is the CEO of FreightExchange, a Sydney-based logistics and freight management company.